Jo Jung Suk Tops September Movie Star Brand Reputation Rankings

The Korean Business Research Institute has released the brand reputation rankings for celebrities in movies for this month!

Using big data gathered between August 16 and September 16, the rankings were established by analyzing the consumer involvement, media coverage, interaction, and community awareness indices of 50 well-known movie stars.

With a brand reputation index of 7,011,133, Jo Jung Suk topped this month’s list, increasing his score by 59.30 percent from August. His keyword research revealed that “Pilot,” “A-List to Playlist,” and “The Land of Happiness” were high-ranking keywords, and “success,” “challenge,” and “release” were his highest-ranking linked terms. An additional finding of Jo Jung Suk’s positivity-negativity study was an 86.91 percent positive reaction score.

With a brand reputation index of 6,640,667, Um Tae Goo secured the second position, indicating a 90.15% improvement in his score from the previous month.

With a remarkable 182.38 percent increase in his brand reputation index since August, Jung Hae In vaulted to third place with a total score of 5,858,262.

With his overall score for September at 4,419,305, Cha Seung Won shot to fourth place thanks to a massive 381.66 percent improvement in his brand reputation index.

With a brand reputation index of 4,204,077, Go Youn Jung, who has risen 32.42 percent since August, completed the top five.

Check out the top 30 for this month below!

1. Jo Jung Suk
2. Um Tae Goo
3. Jung Hae In
4. Cha Seung Won
5. Go Youn Jung
6. Ma Dong Seok
7. Han Ji Min
8. Lee Seo Jin
9. Lee Jung Jae
10. Hwang Jung Min
11. Jung So Min
12. Park Seo Joon
13. Byun Yo Han
14. Yum Jung Ah
15. Lee Byung Hun
16. Go Min Si
17. Lee Je Hoon
18. Park Ji Hwan
19. Son Suk Ku
20. Kim Hye Soo
21. Lee Jung Eun
22. Kim Myung Min
23. Park Hae Jin
24. Yoon Kye Sang
25. Choi Woo Shik
26. Park Sung Woong
27. Ha Jung Woo
28. Seo In Guk
29. Chun Woo Hee
30. Gong Yoo