The rankings of each girl group member’s brand reputation for this month have been released by the Korean Business Research Institute!
Using big data gathered between November 15 and December 15, the rankings were established by analyzing the consumer involvement, media coverage, communication, and community awareness indexes of 712 girl group members.
Rosé from BLACKPINK maintained her position at the top of the list this month, scoring 19,776,640 on the brand reputation index. In her keyword analysis, “APT.,” “rosie,” and “Bruno Mars” were high-ranking words, and “release,” “all-kill,” and “attend” were high-ranking linked terms. Additionally, Rosé’s positivity-negativity study showed 94.50 percent positive reactions.
Karina of aespa moved up to second place when her brand reputation index increased by an astounding 86.47 percent since the previous month, bringing her December score to 7,861,406.
With a brand reputation index score of 6,777,295 for the month, Jang Won Young of IVE came in third position, a remarkable 50.93 percent increase since November.
With a brand reputation index score of 6,603,775, Jennie from BLACKPINK came in at a close fourth, up 7.82 percent from the previous month.
With a brand reputation index of 4,611,148, aespa’s Winter completed the top five. Her score increased by 23.08 percent from November.
See below for this month’s top 30!
- BLACKPINK’s Rosé
- aespa’s Karina
- IVE’s Jang Won Young
- BLACKPINK’s Jennie
- aespa’s Winter
- Girls’ Generation’s Taeyeon
- IVE’s An Yu Jin
- BLACKPINK’s Lisa
- aespa’s Giselle
- aespa’s Ningning
- BLACKPINK’s Jisoo
- MAMAMOO’s Hwasa
- TWICE’s Nayeon
- NMIXX’s Sullyoon
- Red Velvet’s Irene
- Red Velvet’s Seulgi
- IVE’s Gaeul
- IVE’s Rei
- ITZY’s Yuna
- LE SSERAFIM’s Kim Chaewon
- OH MY GIRL’s Seunghee
- KISS OF LIFE’s Natty
- Red Velvet’s Wendy
- TWICE’s Jeongyeon
- cignature’s Jeewon
- Red Velvet’s Joy
- TWICE’s Mina
- IVE’s Liz
- ILLIT’s Minju
- OH MY GIRL’s Mimi
