In the world of tech reviews, few voices carry as much weight as that of Marques Brownlee, also known as MKBHD. With a following of millions, his reviews can make or break a product’s reputation. Recently, Brownlee reviewed the Humane AI Pin, a wearable personal assistant device, and his scathing critique has sparked significant controversy.
The Humane AI Pin
The Humane AI Pin is a screenless, square device that can be attached to clothing. It features a camera, microphone, touchpad, and a laser projector that displays the GUI on a user’s hand2. The device can make calls, and send and receive text messages, and was designed by former Apple executives Imran Chaudhri and Bethany Bongiorno.
Despite the hype and a hefty price tag of $700 plus a $24 per month subscription, the AI Pin has been met with largely negative reviews. Complaints range from the device not working half the time, being slow, running hot, and having a short battery life.
Brownlee’s Review
Brownlee’s review of the AI Pin was far from favorable. He called it “the worst product” he’s ever reviewed. His criticisms echoed those of other reviewers, pointing out that the AI Pin is usually wrong, incredibly slow, and has a terrible battery life. He also criticized the lack of any apps and the projector being almost unreadable outdoors in brighter conditions.
The Aftermath
Brownlee’s review has led to an online debate over whether his video was fair or even ethical. Some social media users criticized Brownlee’s video, arguing that with his large following, he could potentially harm the company. Brownlee responded to these criticisms, stating, “We disagree on what my job is”.
Sam Sheffer, Humane’s head of new media, surprisingly supported Brownlee’s review. He acknowledged that the software “was not where it needs to be” and stated, “Feedback is a gift. We reflect and we listen and we learn and we continue building”.
Conclusion
The controversy surrounding Brownlee’s review of the Humane AI Pin raises important questions about the influence of tech reviewers and the responsibility they bear. As the dust settles, it will be interesting to see how Humane responds to the criticism and whether they can turn the tide of public opinion in their favor.
