The Korean Business Research Institute has released the brand reputation rankings for girl groups for this month!
Using big data gathered between November 8 and December 8, the rankings were established by analyzing the consumer involvement, media coverage, interaction, and community indexes of different girl groups.
With a brand reputation index score of 13,429,72 this month, BLACKPINK maintained their position at the top of the list, increasing their score by 6.21 percent since November. In their keyword analysis, “Rosé,” “APT.,” and “rosie” were high-ranking words, and “release,” “surpass,” and “beautiful” were high-ranking linked terms. According to the group’s positivity-negativity analysis, 95.60 percent of the responses were positive.
Additionally, Aespa held onto its second-place ranking with a December brand reputation index of 4,575,070.
In a similar vein, IVE maintained its third-place ranking with a brand reputation rating of 3,899,143, up 9.27 percent from the previous month.
At 3,253,408, LE SSERAFIM’s brand reputation index held steady in fourth place.
Last but not least, TWICE finished in a close fifth place with a brand reputation index of 3,003,669, up 20.91 percent since November.
See below for this month’s top 30!
- BLACKPINK
- aespa
- IVE
- LE SSERAFIM
- TWICE
- Red Velvet
- (G)I-DLE
- ILLIT
- OH MY GIRL
- FIFTY FIFTY
- NMIXX
- BABYMONSTER
- ITZY
- STAYC
- Girls’ Generation
- MAMAMOO
- izna
- tripleS
- H1-KEY
- MEOVV
- Kep1er
- Apink
- KISS OF LIFE
- cignature
- WJSN
- VIVIZ
- Dreamcatcher
- Girl’s Day
- SAY MY NAME
- KATSEYE
