January 2024 Brand Reputation Rankings: Lim Young Woong Leads, SEVENTEEN, and LE SSERAFIM Surge

This month’s brand reputation rankings for singers have been made public by the Korean Business Research Institute!

Using big data collected from December 27, 2023, to January 27, 2024, the rankings were calculated by an examination of singers’ media coverage, consumer participation, interaction, and community awareness indexes.

This month, Lim Young Woong maintained his top ranking with a brand reputation index for January of 7,709,715 points.

With a brand reputation index of 5,701,916, SEVENTEEN jumped to second place, increasing their score by 66.20 percent over the previous month.

With a brand reputation index of 4,226,050, LE SSERAFIM surged to third position, a 71.23 percent increase in their score since December.

With a brand reputation index of 4,218,861, IVE ranked a close fourth, indicating a slight 0.43 percent improvement in their score.

IU, which had seen a staggering 126.55 percent gain in her brand reputation index since December, finally completed the top five for the month. The vocalist received a total score for January of 3,775,888.

See below for this month’s top 30!

1. Lim Young Woong
2. SEVENTEEN
3. LE SSERAFIM
4. IVE
5. IU
6. (G)I-DLE
7. Lee Chan Won
8. BTS
9. NewJeans
10. BLACKPINK
11. aespa
12. Cho Yong Pil
13. Girls’ Generation’s Taeyeon
14. Young Tak
15. Kim Ho Joong
16. RIIZE
17. EXO
18. Girls’ Generation
19. Jeong Dong Won
20. Super Junior’s Kyuhyun
21. NCT
22. Lee Young Ji
23. Park Jin Young
24. Sung Si Kyung
25. Younha
26. EXO’s Baekhyun
27. TWICE
28. DAY6
29. PSY
30. Kang Daniel