The brand reputation rankings for individual idols for this month have been released by the Korean Business Research Institute!
Using big data gathered between September 24 and October 24, the rankings were established by analyzing the consumer involvement, media coverage, interaction, and community awareness indices of 1,730 idols.
Jennie from BLACKPINK jumped to the top of the list this month when her brand reputation index increased by an astounding 351.78 percent, bringing her October total score to 8,893,903. In her keyword analysis, “talk show,” “pretty girl,” and “mantra” were high-ranking words, and “sexy,” “confident,” and “mesmerize” were high-ranking linked terms. Additionally, Jennie’s positivity-negativity analysis showed 94.80% of the responses were favorable.
Karina of aespa came in second with a brand reputation index of 7,025,559, an increase of 87.59 percent since September.
J-hope of BTS shot to third place as his brand reputation index score increased by an incredible 470.58 percent, reaching 5,600,506.
With a brand reputation index score of 5,124,233 for October, ASTRO’s Cha Eun Woo came in at number four, up 149.90 percent over the previous month.
Finally, with a brand reputation rating of 4,923,535, BLACKPINK’s Rosé finished in a close fifth place.
See below for this month’s top 30!
- BLACKPINK’s Jennie
- aespa’s Karina
- BTS’s j-hope
- ASTRO’s Cha Eun Woo
- BLACKPINK’s Rosé
- IVE’s Jang Won Young
- Wanna One’s Kang Daniel
- BTS’s Jin
- BLACKPINK’s Jisoo
- BLACKPINK’s Lisa
- aespa’s Winter
- Girls’ Generation’s Taeyeon
- IVE’s An Yu Jin
- BTS’s Jungkook
- BTS’s Jimin
- THE BOYZ’s Juyeon
- SEVENTEEN’s Joshua
- SEVENTEEN’s Jun
- BTS’s V
- MAMAMOO’s Hwasa
- SEVENTEEN’s Hoshi
- SEVENTEEN’s Jeonghan
- BTS’s RM
- SHINee’s Key
- SEVENTEEN’s Mingyu
- SEVENTEEN’s Wonwoo
- Red Velvet’s Joy
- Red Velvet’s Seulgi
- THE BOYZ’s Sunwoo
- Red Velvet’s Irene
