October 2024 Idol Brand Reputation Rankings by Korean Business Research Institute

The brand reputation rankings for individual idols for this month have been released by the Korean Business Research Institute!

Using big data gathered between September 24 and October 24, the rankings were established by analyzing the consumer involvement, media coverage, interaction, and community awareness indices of 1,730 idols.

Jennie from BLACKPINK jumped to the top of the list this month when her brand reputation index increased by an astounding 351.78 percent, bringing her October total score to 8,893,903. In her keyword analysis, “talk show,” “pretty girl,” and “mantra” were high-ranking words, and “sexy,” “confident,” and “mesmerize” were high-ranking linked terms. Additionally, Jennie’s positivity-negativity analysis showed 94.80% of the responses were favorable.

Karina of aespa came in second with a brand reputation index of 7,025,559, an increase of 87.59 percent since September.

J-hope of BTS shot to third place as his brand reputation index score increased by an incredible 470.58 percent, reaching 5,600,506.

With a brand reputation index score of 5,124,233 for October, ASTRO’s Cha Eun Woo came in at number four, up 149.90 percent over the previous month.

Finally, with a brand reputation rating of 4,923,535, BLACKPINK’s Rosé finished in a close fifth place.

See below for this month’s top 30!

1. BLACKPINK’s Jennie
2. aespa’s Karina
3. BTS’s j-hope
4. ASTRO’s Cha Eun Woo
5. BLACKPINK’s Rosé
6. IVE’s Jang Won Young
7. Wanna One’s Kang Daniel
8. BTS’s Jin
9. BLACKPINK’s Jisoo
10. BLACKPINK’s Lisa
11. aespa’s Winter
12. Girls’ Generation’s Taeyeon
13. IVE’s An Yu Jin
14. BTS’s Jungkook
15. BTS’s Jimin
16. THE BOYZ’s Juyeon
17. SEVENTEEN’s Joshua
18. SEVENTEEN’s Jun
19. BTS’s V
20. MAMAMOO’s Hwasa
21. SEVENTEEN’s Hoshi
22. SEVENTEEN’s Jeonghan
23. BTS’s RM
24. SHINee’s Key
25. SEVENTEEN’s Mingyu
26. SEVENTEEN’s Wonwoo
27. Red Velvet’s Joy
28. Red Velvet’s Seulgi
29. THE BOYZ’s Sunwoo
30. Red Velvet’s Irene