RIIZE Rookie Wonbin Beats Out BTS, BLACKPINK in February K-Pop Idol Brand Rankings

The brand reputation rankings for individual idols for this month have been released by the Korean Business Research Institute!

Using big data gathered between January 22 and February 22, the rankings were established by analyzing the consumer involvement, media coverage, interaction, and community awareness indices of 1,720 idols.

This month’s list was headed by RIIZE’s Wonbin, which had a brand reputation index of 2,851,254. (The RIIZE members made an outstanding debut, taking four of the top 10 slots for February, after being added to the rankings earlier this month.)

With a brand reputation score of 2,743,477, ASTRO’s Cha Eun Woo remained in second place, and Girls’ Generation’s Taeyeon, with an index of 2,411,100, remained in third place.

With a brand reputation index of 2,110,913, BLACKPINK’s Jennie came in fourth place for the month. Jimin of BTS completed the top five with a score of 1,970,100.

See below for this month’s top 30!

1. RIIZE’s Wonbin
2. ASTRO’s Cha Eun Woo
3. Girls’ Generation’s Taeyeon
4. BLACKPINK’s Jennie
5. BTS’s Jimin
6. RIIZE’s Anton
7. Super Junior’s Kyuhyun
8. BLACKPINK’s Rosé
9. RIIZE’s Eunseok
10. RIIZE’s Sungchan
11. SEVENTEEN’s Jun
12. IVE’s Jang Won Young
13. Wanna One’s Kang Daniel
14. NewJeans’ Hanni
15. BTS’s Jungkook
16. BLACKPINK’s Jisoo
17. OH MY GIRL’s Mimi
18. NewJeans’ Minji
19. Girls’ Generation’s YoonA
20. RIIZE’s Sohee
21. NewJeans’ Haerin
22. BTS’s V
23. Wanna One’s Park Ji Hoon
24. aespa’s Karina
25. THE BOYZ’s Juyeon
26. Red Velvet’s Joy
27. Apink’s Jung Eun Ji
28. THE BOYZ’s Eric
29. Highlight’s Lee Gikwang
30. BTS’s Jin