The brand reputation rankings for individual idols for this month have been released by the Korean Business Research Institute!
Using big data gathered between December 25, 2023, and January 25, 2024, the rankings were established by analyzing the consumer engagement, media coverage, interaction, and community awareness indices of 1,720 idols.
This month, Jennie from BLACKPINK maintained her position at the top of the list with a brand reputation rating of 3,630,892. In Jennie’s keyword analysis, “ODD ATELIER,” “advertisement model,” and “Apartment 404” were among the top phrases. Similarly, “appear,” “break out on her own,” and “outstanding” were among the top linked terms. Additionally, her positivity-negativity analysis showed that 91.20 percent of the reactions were favorable.
Cha Eun Woo of ASTRO, meanwhile, moved up to second position with a January brand reputation rating of 2,844,700.
Taeyeon of Girls’ Generation, with a brand reputation rating of 2,788,011, remained in third place this month.
Jisoo of BLACKPINK rose to fourth position with a brand reputation index of 2,521,092, indicating a little increase of 1.45 percent in her score from the previous month.
Park Ji Hoon of Wanna One finally shot up to fifth position with a score that had increased by an astounding 662.82 percent since December. His cumulative score for the month of January was 2,082,919.
See below for this month’s top 30!
