Rolls-Royce follows its own schedule, lives in its own universe, and conducts business in its own unique manner. Rolls-Royce would continue to cruise peacefully even while great empires came and went. Next up is the Cullinan Series II, a mid-life makeover for what Rolls quips is “its most requested model”—that is, its best-selling model. Also take note that midlife in this place is roughly equivalent to the lifetime of a simple motorized mortal. Is it truly true that the Rolls SUV has been around for six years?
It seems that Rolls-Royce has updated the Cullinan in its most comprehensive Series II update to yet, a reaction to changes in the premium market and the vehicle’s intended function. Here’s a fast fact: in 2010, the average age of a Rolls-Royce owner was 56. Today, it is 43. It’s much less than that in China; one of the owners is only eighteen. Less than 10% of Cullinan automobile owners hire a chauffeur, with the majority of them operating their vehicles alone. We would guess that very few of them ever venture off the path.
The Cullinan’s exterior has seen the most modifications, with new techniques used to improve its stance and soften its proportions. The Cullinan’s loftiness is diminished by new air intakes, and the new daytime running lights drive the eye outward to make the car appear broader. The bumper’s ‘V’-shaped lines hint to the prow of a superyacht. On the Cullinan, the Pantheon grille receives its first lighting, and gloss black components are added to the sills. A line passes through the center of the floating RR center caps and continues forward from the tail lights. Additionally, the exhaust surround is made of stainless steel with a mirror-finish, and a protective plate connects them. Lastly, the Cullinan now sports new seven-spoke design and 23-inch completely polished alloy wheels.
Since the beginning of time, Rolls-Royces have defied conventional notions of what makes an automobile beautiful. These aren’t just any automobiles; they’re more like the iconic structures they speed by in Seoul, Singapore, and Shanghai, the cities where they spend most of their time. However, the Cullinan is now a bit more aesthetically pleasing.
